I chose to like some of the bigger local breweries in the area because i will be serving local beer. I also chose the local breweries because the local beer scene is San Diego has almost a cult like following. Furthermore people who like these breweries are in the same target market that i am trying to attract. This tool is useful because it makes it easier for people to find my business and the business i like can potentially like me back which would advertise my business to that companies followers.