The marketing tools i would use are:
Yelp
I would use yelp to interact with my customers and make sure i address any problems a customer has had. If i had a customer with a problem i would invite them back for a free meal. I would also use the feedback from customers to make changes to business.
Living Social
I would use living social to get my name out there and get new customers.
Groupon
I would use groupon for the same reasons as living social but i would put different deals on each site to see which ones are more attractive to customers.
Google Maps
I would use Google maps so my customers can find my restaurant. I often type food in Google maps just to see what is around.
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